{ 1 } - Americans should vote for him instead of for Nixon.
{ 2 } - racial segregation was wrong.
{ 3 } - cutting taxes would promote the economy.
{ 4 } - the Russians ought to withdraw their missiles from Cuba.

Kennedy asked whites to consider what it would be like to be treated as second-class citizens because of skin color. They were to imagine themselves being black -- and being told that they thus couldn't vote, or go to the best public schools, or eat at most public restaurants, or sit in the front of the bus. Would whites be content to be treated that way? He was sure that they wouldn't -- and yet this is how they treated others. He said the "heart of the question is whether we are going to treat our fellow Americans as we want to be treated."